Title: The CORE of Leadership – Powering Up Your Culture


Event Sponsored By

Featured Facilitators

Cherlyne Short Majors
Jeri Davis
Tena Moyer
Willow Institute
Jeri Davis International
Sierra Tucson


Jaime Vinck
Mary Woods
Jean Scallon
Sierra Tucson
WestBridge Family Services
Springstone, Inc.


Date: Sunday, July 15
Time: 1:30 PM – 5:00 PM
Series Info: This event is part of an ongoing series that started at our AXIS and WCSAD conferences and will continue at our CCSAD conference. Please check those websites for updated information and make plans to join us.


**Exclusive Event for Women Only**




Are you a manager or executive responsible for driving organizational effectiveness & culture?


Are you faced with industry challenges of high turnover, staff shortages, and managing with less resources? This workshop is for YOU.


Learn the secrets of creating a customer first culture at very little cost!


Join other women leaders and learn best practices for:

  • Culture Development – Your future success depends on it.
  • Key Components of a Great Culture – To galvanize your clinical effectiveness and bottom line.
  • When Cultures Collapse – Turbulent times, financial distress, merger/acquisition and/or change of ownership can kill a culture – How to prevent and repair?
  • The Language of Women Leaders – Claiming your voice and leading with authenticity.
  • Extending Your Culture into the Community – Empowering other women, building strong bonds, and increasing referrals.


This timely and interactive MASTER CLASS is not to be missed. Chockful of practical tips and techniques which will improve employee retention, client satisfaction and profitability.


Sign up today to gain this valuable information designed to rejuvenate you and your organization.


Cost for this special event is $115. For a limited time, you may also take advantage of our discounted combo rate which includes both access to the special event AND a full registration to the CORE conference. The combo price will be $410 up to June 27th for early birds and $480 after our early bird rate has expired (a savings of $30!) To take advantage of this special discount, please follow the registration link below and enter the discount code WOMEN on the front page.


Click Here to Register

Featured Facilitator Biographies

Cherlyne Short-Majors, PhD

Cherlyne Short Majors, PhD, has held senior executive level positions in marketing, business development and administration for numerous internationally recognized, behavioral healthcare treatment providers including Charter Behavioral Health (National Director of Managed Care), Betty Ford Center (Executive Director of Business Development), Cirque Lodge (National Director of Business Development), UCLA-affiliated Summit Centers (Executive Director) and, most recently, Constellation Behavioral Health (Chief Development Officer; Senior Strategic Advisor). Additionally, she introduced an innovative pharmacotherapy for substance use disorders to the European market by embedding the product in leading Swiss clinics (Director of International Business Development). Dr. Majors’ experience in the fields of child/maternal health and behavioral health spans 30 years in a variety of settings, including treatment of alcohol and drug dependent children and adults, as well as the creation and direction of programs designed to provide such treatment. Her consulting practice includes domestic and international strategic business development, and quality improvement for behavioral health treatment providers. Dr. Majors’ education includes a Ph.D. in Addiction Studies (International University of Graduate Studies); Masters of Liberal Arts (Southern Methodist University); Masters of Arts in Medical Anthropology (Southern Methodist University); Master Addiction Counselor (National); Licensed Chemical Dependency Counselor (Texas); Clinical Member of the American Association of Marriage and Family Therapists (Inactive); Certification in Small Business International Management (Small Business International Trade Association of Oregon); and a Lifetime Teacher’s Certificate (Texas). Dr. Majors is a Founder of The Women’s CEO Global Alliance in Behavioral Health and is committed to encouraging and supporting existing and emerging women leaders through coaching and mentoring in a private practice. Most recently, she founded WILLOW Institute which is dedicated to developing leadership training for emerging women leaders in Behavioral Health. Having a global interest in cross-cultural healthcare systems has motivated Dr. Majors to enjoy international travel to and study in approximately 60 countries.

Jeri Davis, MBA

Jeri Davis, MBA is one of the foremost experts in behavioral healthcare marketing, Author of 2 marketing textbooks for the behavioral healthcare field. Ms. Davis has led the marketing efforts for two of the nation’s largest behavioral healthcare companies during their fastest growth phases.

She brings over 25 year’s experience consulting and recruiting for behavioral health industry leaders including payers, providers and public-sector agencies.
Ms. Davis’ work is always at the forefront of the industry. She has helped launch the first national Autism Services Organization to manage new state mandates for commercial coverage of autism benefits.
Ms. Davis has assisted the largest behavioral health companies in the country identify future growth directions and advises national and international companies on primary integration and retail healthcare.
She is a frequent speaker for the American Psychiatric Association and works with physicians nationally on understanding industry trends, growing their practices and finding the right jobs.

Tena Moyer, MD

Tena Moyer, MD is the associate medical director for Sierra Tucson, with a primary focus on the development of the Eating Recovery Program and addressing acute clinical patient concerns.In the continuation of her education, Dr. Moyer attended USC Keck School of Medicine.

Jaime Vinck, LPC, NCC, CEIP

Jaime Vinck, LPC, NCC, CEIP joined Sierra Tucson in August 2014 as Chief Clinical Officer. She oversaw the design and implementation for Sierra Tucson programs. In December 2015 Jaime was promoted to Chief Operations Officer, where she led strategic operational initiatives. In December 2017, Jaime was promoted to Chief Executive Officer. While COO, Jaime also represented Sierra Tucson on a national basis, speaking on Compassion Fatigue and Provider Resilience, The Mature Adult Treatment Experience and The Importance of Collaboration when Treating Co-occurring Disorders. Prior to joining Sierra Tucson, Vinck served in a number of positions with Journey Healing Centers. As an independently licensed clinician, she also began her own private practice in Scottsdale in 2007. Jaime is a Certified Equine Interaction Professional, with a specialization in Mental Health. Prior to entering the behavioral health field, Jaime had a successful career in Human Resource Management with Chrysler Corporation in Detroit, Michigan and Omnipoint Communications (T-Mobile) in Cedar Knolls, New Jersey.

Mary Woods, MSHS, BC-RN, LADC

Mary Woods, MSHS, BC-RN, LADC is a dedicated professional with 40 years’ experience in mental health and substance abuse counseling professions; working in a variety of treatment and administrative capacities. Mary has extensive experience in program development, supervision and education. Mary has the following credentials; NH Licensed Drug and Alcoholism Counselor; NH Licensed Clinical Supervisor for Substance Abuse Counseling ; ANCC Certified Psychiatric and Mental Health Nurse. Mary has a Masters of Science in Human Services in Human Services Administration as well. Mary is Past-President of NAADAC, the Association of Addiction Professionals and Mary’s most recent role has been as President and Co-Founder of WestBridge.

Jean Willey Scallon, MA, FACHE

Jean Willey Scallon, MA, FACHE is the Regional Vice-President, Network Development for Springstone, Inc. with responsibility for Indiana, Ohio, Kansas and North Carolina. Working with teams to implement innovative strategies to be able to meet consumers where there are at when they need us most. Jean also adjuncts at Indiana University, sits on the Board for the Indiana Hospital Association and Chairs the Behavioral Health Council for IHA, on the Zero Suicide Grant Advisory for Indiana, and is passionate about suicide prevention. Jean is married, has one son and three dog children.

  • CORE is an excellent conference for networking and business development, with a great blend of programs and attendees, we always see positive returns on our investment of time and energy.

  • The vast and diverse knowledge, the presenters' expertise and skills in presenting, and the relevance of all the workshops made CORE a feast for our minds, souls, and spirits!

  • Overall this was a wonderful conference. Terrific facility, excellent educational sessions, friendly and responsive staff, and great food!

  • Enjoyed this conference a lot. Good message Good trainings. Good exercises.

Latest tweets @C4recovery

1 of 3) Well, that's a wrap on our first virtual conference, and what a great experience! We would like to thank everyone who participated and helped us make it a memorable event. #ccsad2020 #wcsad2020